PASSION CHANGES EVERYTHING

​

A design as timeless as a promise. It stands out—with just one look. Not a fleeting attraction, but a blazing desire that strikes like lightning and never lets go.

Every detail crafted with devotion, merges into an aura that feels like a fiery romance: wild, untamed, beautiful and unforgettable.

 

She doesn’t speak to you with words, but with presence.

In the blink of an eye, she draws you in completely.

And then—you burn. “You have to burn!” I don’t say this lightly. It’s my credo, my conviction, my nature. Only those who burn know what true passion means.

Only those who burn understand what it means to live with her, with all her quirks, her flaws and her magic.

With this French diva, whose eccentricity is legendary, whose flamboyant spirit has long been the talk of the town.

 

Did I mention that this is a love story?

 

And on my website, I tell it to you—unfiltered, unpolished, with all its highs and lows, its grit and grace. In moments, in images,

in curves that wind through mountains and valleys—each one speaking louder than a thousand words.

I’ll tell you of euphoria and heartbreak, of oil-stained hands and eyes that shine with wonder, of long nights in the garage and unforgettable days behind the wheel. Because my devotion to the Alpine A110 isn’t a fleeting affair—it’s a vow.

 

One of the first things we learn as children is how to share.

 While some collectors hide their treasures behind closed garage doors, I invite you in.

I drive, restore, live—and share. With you! 

With everyone who understands that a car can be more than just a means of transport.

It can be passion. Emotion. Identity.

 

So buckle up and come along—on my personal journey of twists and turns with the incomparable Berlinette.

 

Enjoy the journey!

 

 

           Jürgen Clauss

DRIVER - BUILDER - COLLECTOR

​

​

 

A personal note:

 

WHO is alpine LAB

Every story is shaped by the perspective from which it is told.

The tales, anecdotes and experiences shared on this site are written in the first person—and for good reason: 

They reflect my deeply personal view of a passion that defies words, a passion that must be lived, felt and at

times—endured.

 

alpineLAB is not a “we.”

alpineLAB is not a team, not a company with employees, not a professional workshop.

alpineLAB is not an institution—it’s a labor of love.

 

Behind the name stands one person. A man. A dreamer, a tinkerer, a lover, a driven soul.

Someone who has dedicated his heart, hands and mind to the A110.

Someone who keeps taking on the seemingly impossible:

bringing legends back to life—reviving cars that many had already written off.

This isn’t about cold, technical specs.

It’s about stories—full of grace and beauty, full of setbacks and victories.

And about the pure, irrational love for a car that is far more than fiberfglas and engine.

 

alpineLAB is passion in its truest form and you’re invited to be part of it.

​​

WHY alpineLAB

It was one of those quiet, intense moments. I stepped into my workshop—the light slanting through the windows, 

the scent of polyester, fuel and memories hanging in the air.

My eyes wandered across the curves of my cars—over the A110—and then it came to me, clear and unstoppable:

These cars are more than machines. They are characters, personalities—stories on wheels.

The Alpine A110, this featherweight with racing blood in its veins, often lived in the shadows of the classic car world. Misunderstood. Underestimated. Overlooked.

Build quality and reliability? Not always its strongest traits.

But its essence, its DNA, its uncompromising hunger for victory on twisty roads and rally stages?

Unmistakable. Captivating. Unforgettable.

 

For far too long, it was merely a footnote, in magazines, at car shows, in collector circles.

Unjustly so, in my opinion. And that’s exactly why alpineLAB was born:

 

As a stage. As a voice. As a love letter.

 

I want to show what it’s truly capable of. To retell its story—with respect, devotion and an eye for the extraordinary. 

Because sometimes, it only takes one person to restore the shine a legend has always deserved.

​

​

THAT`S WHY alpine LAB!

This page is not a spec sheet.

It’s not about displacement, horsepower, or technical data—fascinating as those may be.

 It’s about more.

About what can’t be measured: The elegance of its lines, the magic of its sound, the feeling when engineering 

and emotion merge into something greater.

 

alpineLAB casts the A110 in the light she has always deserved.

It’s about her soul, her character, her quiet greatness in a loud world.

 

Because the ALPINE brand and the A110 in particular, isn’t just a chapter in automotive history.

It’s a love letter on wheels. And it deserves to be seen as such.

​